ABOUT

About the KAPTOL GROUP

OUR JOURNEY

Kaptol started as a Software Development Business in 1988.

As technology developed, it quickly became apparent that businesses needed more.

That's where Search Engine Optimisation (SEO) and Digital Marketing came in.

Business owners need a specialist who can take their digital presence to a whole different level.

So that's what we do.

OUR MISSION

Redefining the Way You Move

Kaptol plays a vital role in enhancing your company's digital presence by employing various strategies and tactics. Firstly, we conduct a comprehensive analysis of your company's current digital landscape, including your website, social media platforms, and online reputation. Based on this evaluation, we develop a customised digital marketing strategy that aligns with your company's goals and target audience. We optimise your company's website by employing search engine optimisation (SEO) techniques, ensuring it ranks higher in search engine results and attracts organic traffic. Additionally, Kaptol utilises social media marketing, creating engaging content, and running targeted campaigns to expand the company's reach and engage with the audience effectively. We may also utilise paid advertising platforms to increase visibility and drive conversions. By constantly analysing data and adjusting their strategies, Kaptol can continuously improve your company's digital presence, enhance brand visibility, and drive meaningful results.

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Our Journey So Far

1988


KAPTOL IS FOUNDED

Kaptol was founded as the base company for an Optometrist Business and Software Development Business

1990


GROUNDBREAKING TECHNOLOGY EXPERIENCE

As an early adopter of the internet, Kaptol started to develop skills in a variety of web based products and techniques

1996


KAPTOL EXPANDS INTO DATABASE DEVELOPMENT AND RISK MANAGEMENT

Developed a large scale personell management system for the Labour Hire Business, while at the same time develops Risk Management Systems for the Hedge Fund Industry

2000


WINDOWS PRODUCTS

Kaptol establishes itself as a leader in Windows based systems including Project Management Software

2010


WEBSITES

Kaptol expands into Website Development and Management. This includes eCommerce websites and associated applications

2019


DIGITAL MARKETING AND LEAD GENERATION

Kaptol manages the digital marketing functions for a variety of business including many Hunter Valley wineries.

2020


ECOMMERCE BUSINESS!

Kaptol builds on its Lead Generation experience and starts a variety of eCommerce businesses including Print on Demand (POD) and Dropshipping. 

2022


LOCAL BUSINESS AND MANUFACTURING

Kaptol starts manufacturing, under contract, its own brand of skin care products. However, Kaptol's base commitment is helping small to medium business grow their online footprint.

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